The new sustainability advantage shows how the benefits of the triple bottom line can increase a typical companys profit by at least 51 to 81 within five years depending on the companys size and industry sector while avoiding risks that could jeopardize its financial wellbeing fully revised and updated this 10th anniversary edition clearly demonstrates that by focusing on seven . The new version is a 90 rewrite of the 2002 version compared to the first version of the sustainability advantage it has three other enhancements beyond the more compelling business case and the new list of seven benefits it more rigorously estimates 14 risks to profit if a company chooses to opt out of the sustainability imperative. The new sustainability advantage seven business case benefits of a triple bottom line willard bob amazoncomau books. The new sustainability advantage seven business case benefits of a triple bottom line article type books and resources from international journal of sustainability in higher education volume 14 issue 4 bob willardnew society publishersgabriola island2012224 ppus1313isbn 9780865717121 the business case for sustainability is more compelling than ever before. Review triple pundit june 27 2012 by connie kwan bob willards 10th anniversary book the new sustainability advantage is an update of the old with new examplesfor sustainability non believers his book is a great first guide it succinctly summarizes bottom line benefits of sustainable practices in relevant business terms