Pervasive information architectures thrive on the balance of a horizontal and vertical axis which provide a uniquely tension between local precision and global imprecision for building successful cross channel user experiences the chapter also summarizes the key concept behind the idea of pervasive information architecture. Pervasive information architecture designing cross channel user experiences book review december 2011 ieee transactions on professional communication 544408 409. Pervasive information architecture designing cross channel user experiences for information architects professional communication researchers manuscript received september 12 2011 accepted . I view information architecture ia as the organization of information around you i picked up pervasive information architecture designing cross channel user experiences because i wanted to see how others thought about the problem of keeping messages consistent
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