Author donald w pfaff phd uses brain science to examine this age old question in the altruistic brain how we are be naturally good pfaff a professor of neurobiology and behavior at the rockefeller university theorizes that humans are good after all in fact they are even hardwired for altruism and caring for others. The altruistic brain theory removes obstacles to good behavior changes your perception of how we see ourselves what our limits to altruistic motivation theories from eminent sociologists psychologists psychiatrists and biologists who all have theories. This is the first book not only to explain why we are naturally good but to suggest means of making us behave as well as we can the altruistic brain is required reading for anyone who wants to understand the behavioral revolution in science and the promise that it holds for reorienting society towards greater cooperation